Nokia NFC Tags
A new way to connect with your customers
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Project Description
Nokia wanted to create a tool to help businesses develop NFC oriented marketing campaigns in cost effective, quick and easy way. The idea behind NFC hub is to make it easier to use the technology and as such encourage businesses and individuals to take advantage of the marketing potential it offers.
NFC hub, a transactional website, offers things like custom made business cards, stickers and posters, all with NFC incorporated. These can then be connected up to social media and allow those interested to do things like send a tweet or like a product, all via NFC.
NFC can act like a sort of electronic trigger for your phone, telling it to do things like launch an app, open a website or even dial a phone number
Built-in integration with social networking platforms | Full campaign management & customised printing | Analytics & reporting suite
As per the initial internal discussions and brain storming sessions, we have identifies the following features should be available in Nokia NFC website.
1. An easy way for businesses to build NFC tag campaigns.
2. Opportunity to purchase Tags and allow the customers to customise tags and make changes any time using the intuitive CMS.
3. Provide Help, Videos, Tips etc about the technology, how efficiently customer could use NFC technology to achieve its market goals, How Nokia helps the customers to make their life easy etc.
4. There will not be any attempt to target the mobile users directly but provide that opportunity to businesses to target its users to promote its services and that way NFC technology awareness generation could be achieved.
Conducted Market and User research and tasks include Competitor Analysis and Bench Marking, Audience Definition, set the milestones, content analysis, content gathering, content mapping, contextual enquiries, User Interviews, Card Sorting, User testing – Paper prototype & wireframes, interactive prototype,
Strategy Report, Sitemap, User Personas, User Flows, User test plans, Paper Prototype, Wireframe, Interactive Prototype (Axture /HTML), User test reports.
NFC hub, a transactional website, offers things like custom made business cards, stickers and posters, all with NFC incorporated. These can then be connected up to social media and allow those interested to do things like send a tweet or like a product, all via NFC.
NFC can act like a sort of electronic trigger for your phone, telling it to do things like launch an app, open a website or even dial a phone number
Features
Built-in integration with social networking platforms | Full campaign management & customised printing | Analytics & reporting suite
My Role
As per the initial internal discussions and brain storming sessions, we have identifies the following features should be available in Nokia NFC website.
1. An easy way for businesses to build NFC tag campaigns.
2. Opportunity to purchase Tags and allow the customers to customise tags and make changes any time using the intuitive CMS.
3. Provide Help, Videos, Tips etc about the technology, how efficiently customer could use NFC technology to achieve its market goals, How Nokia helps the customers to make their life easy etc.
4. There will not be any attempt to target the mobile users directly but provide that opportunity to businesses to target its users to promote its services and that way NFC technology awareness generation could be achieved.
Tasks involved
Conducted Market and User research and tasks include Competitor Analysis and Bench Marking, Audience Definition, set the milestones, content analysis, content gathering, content mapping, contextual enquiries, User Interviews, Card Sorting, User testing – Paper prototype & wireframes, interactive prototype,
Deliverables
Strategy Report, Sitemap, User Personas, User Flows, User test plans, Paper Prototype, Wireframe, Interactive Prototype (Axture /HTML), User test reports.