Jojest Thomson

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Latest Works

Latest Works

SONY VITA T@G Game

tag it, own it, share it

A trailer for t@g, for PlayStation Vita, showing off the virtual graffiti action of this all-new augmented reality game.
T@G Trailer
User Journey Flow Diagram of T@G location based Augment Reality Game for PS Vita
User Journey Flow Diagram.png
Snap shot of screen
Screen Flow Snapshot
Wireframe of Sony VITA T@G, a Location based Augment reality Game
Wireframe - SONY Vita T@G
Wireframe of Sony VITA T@G, a Location based Augment reality Game
Wireframe - SONY Vita T@G
Wireframe of Sony VITA T@G, a Location based Augment reality Game
Wireframe - SONY Vita T@G
Wireframe of Sony VITA T@G, a Location based Augment reality Game
Wireframe - SONY Vita T@G
Wireframe of Sony VITA T@G, a Location based Augment reality Game
Wireframe - SONY Vita T@G
Wireframe of Sony VITA T@G, a Location based Augment reality Game
Wireframe - SONY Vita T@G

Project Description

Sony VITA a Next Generation Portable with integrated Dual Analog Sticks, TouchScreen, 3G, Bluetooth, Wifi Support, Front and Rear camera, Motion Sensing Systems, Electronic Compass, etc enables take advantage of Augment Reality Software. SONY wants to develop a unique gaming experience for its device players which showcase some of the key features and themes of the NGP.
Bolser came up with the concept of Tag.

TAG enables the player to create his own unique profile then he is ready to show off his artistic talents by designing his own virtual tags, using one of the many different t@g creator tools and pro t@g techniques and he could place them around his virtual city using the GPS and the new technology Augment Reality.

Once worked his magic, he can view the work through the rear camera of PS Vita in real world. Moreover, he will also be able to replace other people’s tags with his own. Other t@ggers can seek out then view the players work and let him know what they think by rating his skills. They can even overt@g him, so it's a challenge to see who can take t@g to a whole new level with their street art.

Start as a beginner t@gger and rise through the ranks, earning points, stickers and the respect of fellow t@ggers along the way. Use GPS to place t@gs, find and view them, then see how the masterpieces are doing on leader boards.

Additionally use app credits player have earned to unlock new features in the t@g store to create even better t@gs. Players also earn points in the game by creating and sharing stickers, and also able to follow other taggers.

My Role


Research, Strategy & Design: Lead the User Centered Design process and run various brainstorming sessions to formulate the design requirements and conducted research on traditional, social and location based game designing trends as well as device tailored features. Work closely with team composed of, SONY, marketing, Design and Development team and usinf Agile SCRUM methodologies and conducted various sprint sessions around the tasks to discover even smaller details of the game elements.

And my task includes research, Lead Brainstorming sessions, User research, Full User Journey Flow Diagram, Screen flows of all app screens, And Interface Designing and user experience.

Deliverables: User Journey Flow Diagram, Personas, Screen flow diagram, Wireframes

Technology and Tools

Adobe Illustrator, Adobe Photoshop